Concept AD — 2023

Under Armour

Storyboard and concept ad for Under Armour, built around the slogan "Protect This House — I Will." The piece explores what it looks like when a brand's identity meets a cinematic, heightened environment.

Environment and motion designed in Cinema 4D with compositing in After Effects. The visual language draws from two earlier school projects — ToonRun and CityRig 1.6 — refined into a single cohesive tone.

Under Armour 1
Under Armour 2
Under Armour 3
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